FLORENCE BLACK 

OUR STORY

SHOP SS23 - DROP 2


WHERE OUR STORY BEGINS


As we believe every person has a story to tell, one which started generations before you, & will continue for generations to come.

The very clothes you wear hold the story of your life.

1954 STORY

On 6th May 1954, at Oxford University, British runner Roger Bannister made history after completing the first sub-four minute mile. The moment of his triumph was immortalised through one of the most famous photographs in running history. 


Yet, what captured my attention upon seeing this photo was not Roger himself. Rather, it was a well dressed timekeeper in a long coat, sitting unassumingly in the background. That timekeeper was my grandfather, Arthur Vincent.

THE BIRTH OF THE BRAND

Fast forward to 60 years later, as a curious grandson searches through his grandfather’s wardrobe at his residence, The Old Rectory, Norfolk. It is on this day that I discovered the exact same coat he had worn on that day, all those years ago.


Elated by my discovery, that I was not only wearing a piece of history, but one that had transcended the transient nature of contemporary trends. A coat with rich history & wear, yet still immaculate and relevant to this day, timeless. 


Florence Black is born. 


A subtle nod to my mother, a nurse whose gentle nature and dedication to her vocation echoes that of her famous predecessor, Florence Nightingale.


Upon studying the etymology of the word “Florence”, I learn it means “to blossom”, borrowing from flōrens (“flowering, flourishing”) & from flōs (“flower”),


‘To Blossom’ Black. That one black rose in a bouquet of red - the individual who stands out - you. 

TODAY (PT. 1)

Garments embody the life of the wearer, forming memories from each wear, distinguished by every crease and shape of it's owner , stitched into it's very fabric.


At Florence Black we make garments which last not years but lifetimes. To create beautiful stories in, to be passed down through generations, from grandparent to grandchild, like Arthur passed to me.


"Envisioning a world dressed for the occasion."


Each piece is meticulously hand-made here in the UK, to Savile Row standard, using luxury fabrics from the most prestigious mills in the world, tailored for generations.


That is our gift to you, we are privileged to be a part of your journey.

FLORENCE BLACK

FLORENCE BLACK