OUR STORY
We believe every person has a story tell & the garments we wear hold the story of our lives.
Lives that are vivid & complex, full of emotions, of love & loss, success & failure. Moments that define who we are.
We envision a world dressed for those occasions.
1954
On the 6th of May, 1954, at Oxford University, history was made. The first sub–4-minute mile was run.
This triumphant moment was immortalised through an iconic photograph in running history.
But not everyone looks at the runner.
In the background sits a gentleman — well dressed, composed, unassuming.
A timekeeper, present for the moment, not performing for it.
The man in that beautiful coat was my grandfather, Arthur John Vincent, & where his story ends, ours begins.
FINN LEWIS, FOUNDER & CREATIVE DIRECTOR
" Worn for more than sixty years, that coat had lived a life of its own.
It had witnessed athletic history. Traversed the rainforests of Malaya. Survived the Nigerian Civil War.
Not preserved. Worn.
It wasn’t valuable because it was old. It was valuable because it had been there.
That coat became proof of something simple:
The most compelling stories aren’t just told — they’re worn."
YOUR STORY
Clothes aren't just clothes, they're culture, they're connection, they're identity.
We tailor the garments, you tailor the story.
So dance in them.
Laugh in them, cry in them, spill your favourite food down them.
For they are there to be worn, to form memories with every crease, as if stitched into the very details.
Florence Black - The uniform of the interesting.
OUR STORY
We believe every person has a story tell & the garments we wear hold the story of our lives.
Lives that are vivid & complex, full of emotions, of love & loss, success & failure. Moments that define who we are.
We envision a world dressed for those occasions.
1954
On the 6th of May, 1954, at Oxford University, history was made. The first sub–four-minute mile was run.
This triumphant moment was immortalised through an iconic photograph in running history.
But not everyone looks at the runner.
In the background sits a gentleman — well dressed, composed, unassuming.
A timekeeper, present for the moment, not performing for it.
The man in that beautiful coat was my grandfather, Arthur John Vincent, & where his story ends, ours begins.
FINN LEWIS, FOUNDER & CREATIVE DIRECTOR
" Worn for more than sixty years, that coat had lived a life of its own.
It had witnessed athletic history. Traversed through the rainforests of Malaya. Survived the Nigerian Civil War.
Not preserved. Worn.
It wasn’t valuable because it was old. It was valuable because it had been there.
That coat became proof of something simple:
The most compelling stories aren’t just told — they’re worn."
YOUR STORY
Clothes aren't just clothes, they're culture, they're connection, they're identity.
We tailor the garments, you tailor the story.
So dance in them.
Laugh in them, cry in them, spill your favourite food down them.
For they are there to be worn, to form memories with every crease, as if stitched into the very details.
Florence Black - The uniform of the interesting.